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Alex Barakat

Heads up the Digital Agriculture Practice from Melbourne.

leader in Digital Strategy, Business Architecture and technology based Transformation Programs. Alex has successfully led numerous high profile Digital Transformation Programs across UK, Europe, US, South East Asia and in his native Australia, for some of the globe’s leading organisations in;

  • Finance, Insurance, Advice & Wealth Management

  • Supply Chain Management

  • Engineering & Construction

  • Transportation

  • Consumer Goods

  • Education, Research & Life Sciences

  • Government

  • Automotive

Alex earned his B.Sci, Info Tech (Hons) degree (first class) at Monash University and is fluent in Portuguese and Italian.


Max Filshie

Heads up the Machine Learning Practice from Melbourne.

Max is known amongst his peers as quiet and calculating. From a young age he has had an affinity for numbers and sought to use their secrets to unlock the meaning of the universe. Max currently leads digitalAg’s initiative to bring agriculture into the 21st century. He's been instrumental in developing the digitalYield platform by utilising machine learning, image processing and block chain to improve horticultural crop productivity through the reduction of input cost and increase in yield.